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  • Writer's pictureElena Breeze

Global V Local - Architectural Globalisation and its Effect on Local Cultural Identity (essay intro)

The intensification of worldwide social relations which link distant localities in such a way that local happenings are shaped by events occurring many miles away and vice versa” (Giddens, 1990:64).


This is how Anthony Giddens describes globalisation in his book ‘The Consequences of Modernity’. Throughout this essay we will be focussing on globalisation as a (sometimes subconscious) adoption of style and ways of life from elsewhere which may have undesired consequences. There are many different definitions of culture. When the word is used within this essay it is referring to the collective nature, customs, lifestyle and identity specific to a given place.


This essay aims to highlight the importance of cultural identity and sense of place within design – specifically architecture and interior design. We will be looking into how globalisation and modernity have had – and are having – a detrimental effect on cultural identity in design. Through a series of case studies and my personal experiences I will discuss the ways in which these adaptations are damaging cultures and how some designers and places are trying to resist the movement.


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